Making your launch flyer work
A product launch flyer goes in bags, on counters and to existing customers to announce something new. It works best when it shows the product, says in one line why it is better, and gives a reason to buy during launch week.
What to write on it
- Name the product in the headline, not the company: Meet the New Trail Pack.
- One sentence on what is new about it, such as lighter, waterproof or longer lasting.
- The launch date and a launch-week offer, with where to buy.
One tip
Slip one into every order you ship in the weeks before launch. Your existing customers are the likeliest first buyers.
What you get
- Made at 148 × 210 mm.
- A CMYK print PDF with bleed and crop marks, ready for any print shop.
- Flyers come in A5, A4, A6, US Letter and Half Letter.
- Two AI designs from your words, logo and colours; preview free, $3.99 for the one you keep.
- What should a product launch flyer include?
- The product name, a photo, what is new about it, the launch date, any launch offer and where to buy it.
- Can I put a product photo on the launch flyer?
- Yes. Add your own product photo during setup and the layout is built around it.
