Making your coffee bag label work
Small roasters put a lot of story on a little label: the origin, the roast, the tasting notes. A coffee bag label has to look good on a shelf beside bigger brands and still give a buyer what they need to choose a bag.
What to write on it
- Use the origin or blend name as the headline: Ethiopia Yirgacheffe, House Espresso.
- Add three tasting notes rather than a paragraph; shoppers compare notes, not prose.
- Show the weight and whether it is whole bean or ground, and a roast date if you print one.
One tip
Check how the label sits on the bag before printing a run: a gusseted bag folds at the sides, so keep the important words in the middle.
What you get
- Made at 4 × 6 in.
- A CMYK print PDF with bleed and crop marks, ready for any print shop.
- Two AI designs from your words, logo and colours; preview free, $3.99 for the one you keep.
- What goes on a coffee bag label?
- The coffee name or origin, tasting notes, roast level, weight, whole bean or ground, and your brand. Many roasters add the roast date.
- Can I make a label for each origin?
- Yes. Make one design per coffee, keeping your brand colours the same, and the range will read as one family.
