Making your launch poster work
A launch poster announces a new collection, menu or product to everyone walking into the shop. Where the flyer travels home, the poster stays put, so it should be bold enough to change how the room feels for the weeks around the launch.
What to write on it
- A headline that signals something new, then the collection or product name.
- The date it arrives or is available from.
- A short invitation, such as come and see it first, to bring people closer.
One tip
Pair it with a small table display of the new product right beneath it. A poster that points at something real converts far better than one on a bare wall.
What you get
- Made at 297 × 420 mm.
- A CMYK print PDF with bleed and crop marks, ready for any print shop.
- Posters come in A3, 11 × 17 in and 18 × 24 in.
- Two AI designs from your words, logo and colours; preview free, $3.99 for the one you keep.
- Where should a product launch poster go?
- By the entrance and beside the product itself, and in the window if you want to bring in passers-by.
- Can I use a photo of the product?
- Yes. Add your own photo during setup and the poster is built around it.
