Making your sale flyer work
A sale flyer works when the discount can be read from across the street. Shops put them in the window, on the counter and in shopping bags, and the best ones are almost all headline: how much off, on what, and until when.
What to write on it
- Make the number the biggest thing on the page: 40% off reads faster than any adjective.
- Say what the discount covers, whether that is everything in store or one department.
- Put an end date on it. A sale without one reads as permanent, and nobody hurries.
One tip
Keep one flyer per offer. Two discounts on one sheet split attention, so print a second flyer instead if you are running both.
What you get
- Made at 8.5 × 11 in.
- A CMYK print PDF with bleed and crop marks, ready for any print shop.
- Flyers come in A5, A4, A6, US Letter and Half Letter.
- Two AI designs from your words, logo and colours; preview free, $3.99 for the one you keep.
- How big should the discount be on a sale flyer?
- As large as the layout allows: a sale flyer is often glanced at, not read, and the percentage is what makes someone stop.
- Can I reuse the sale flyer for the next sale?
- Change the words and make it again. Each design is paid for once, and a new offer is a new design.
