Making your conference flyer work

A conference flyer has to persuade busy professionals to give up a working day. It sells the speakers and topics, states the date and venue precisely, and gives a reason to register now rather than later.

What to write on it

  • The conference name and year, then the date, times and venue.
  • What attendees will learn, in one line, and the number or names of speakers.
  • Ticket price, any early-bird deadline, and the registration web address.

One tip

Put the early-bird deadline in bold. A date that ends a discount is what moves most people from interested to registered. Send it out at least eight weeks ahead, since professionals book their calendars early.

What you get

  • Made at 8.5 × 11 in.
  • A CMYK print PDF with bleed and crop marks, ready for any print shop.
  • Flyers come in A5, A4, A6, US Letter and Half Letter.
  • Two AI designs from your words, logo and colours; preview free, $3.99 for the one you keep.
What goes on a conference flyer?
Name, date, venue, speakers or topics, ticket prices and deadlines, and how to register.
Can I add sponsor logos to the conference flyer?
The design carries your own logo. For a row of sponsor logos, add them to the PDF afterwards or ask your printer.