Making your daily special post work
Restaurants and cafés post a daily special to give followers a reason to come in today rather than someday. The post works when the dish is described appetisingly, the time limit is clear, and it looks like it came from the same kitchen every day.
What to write on it
- Today's Special, then the dish named the way you would say it at the table.
- One appetising line on what is in it.
- Until when it lasts, whether that is tonight only or until it's gone.
One tip
Post it before the lunch or dinner decision is made, late morning or mid-afternoon, not once service has started. Keeping the same layout every day makes the specials instantly recognisable in the feed.
What you get
- Made at 1080 × 1350 px.
- A PNG at the exact size the platform shows.
- Social posts come in 1080 × 1350, 1080 × 1080 and a 1000 × 1500 Pinterest pin.
- Two AI designs from your words, logo and colours; preview free, $3.99 for the one you keep.
- What size is the daily special post?
- It is 1080 × 1350 pixels, the 4:5 size that fills the most space in an Instagram feed.
- Can I use a photo of the actual dish?
- Yes. Add your own photo during setup and the post is designed around it.
