Making your skincare label work
Skincare brands sell on trust, and the label is where that trust starts. A serum or cream label should look clean and considered, name the key ingredients clearly, and leave room for the details regulations ask for.
What to write on it
- The product name and what it does, such as Glow Serum.
- The headline ingredients, like vitamin C and hyaluronic acid.
- The volume, your brand, and an ingredient list in the format your market requires.
One tip
Skincare bottles are small. Test the label at actual size on a printed proof, because what reads on screen can be too small on a 30 ml bottle. Leave a margin around the edges for curved jars.
What you get
- Made at 4 × 6 in.
- A CMYK print PDF with bleed and crop marks, ready for any print shop.
- Two AI designs from your words, logo and colours; preview free, $3.99 for the one you keep.
- What do I need on a skincare label?
- Product name, brand, volume, full ingredient list and any warnings or details your market's cosmetics rules require.
- Can the label match my other products?
- Yes. Keep the same colours and fonts for each product and the range will look consistent.
