Making your countdown story work
A countdown story builds anticipation for a sale, launch or event over several days. Posting one each day, three days to go, then two, then one, keeps the date in followers' minds and turns the launch into an event.
What to write on it
- The countdown as the headline, such as 3 Days to Go.
- What is coming, in one line.
- What to do now, like turn on notifications or save the date.
One tip
Make one design per day with the same layout and a new number. Add the app's own countdown sticker as well, so followers can set a reminder with one tap.
What you get
- Made at 1080 × 1920 px.
- A PNG at the exact size the platform shows.
- Stories & Reels come in 1080 × 1920, clear of the app's own buttons.
- Two AI designs from your words, logo and colours; preview free, $3.99 for the one you keep.
- How do I build hype before a launch on Instagram?
- Post a countdown story each day for the last few days, show a glimpse of what is coming, and ask people to turn on reminders.
- What size is the countdown story?
- 1080 × 1920 pixels, full screen, with the words kept clear of the app's bars at the top and bottom.
