Making your giveaway post work

A giveaway post grows a following by asking people to like, share or tag a friend for a chance to win. It needs a clear prize, simple steps to enter, and an end date, and it has to follow the platform's promotion rules.

What to write on it

  • Giveaway as the headline, then the prize, shown or named plainly.
  • The steps to enter, numbered and short.
  • The closing date and how the winner will be told.

One tip

Instagram's promotion rules ask you to state that the giveaway is not sponsored by Instagram and to publish your terms; put both in the caption. Choose a prize your real customers want, not a generic gadget, or the new followers will not stay.

What you get

  • Made at 1080 × 1080 px.
  • A PNG at the exact size the platform shows.
  • Social posts come in 1080 × 1350, 1080 × 1080 and a 1000 × 1500 Pinterest pin.
  • Two AI designs from your words, logo and colours; preview free, $3.99 for the one you keep.
What should a giveaway post include?
The prize, how to enter, the closing date, how the winner is chosen and told, and a link to the full rules.
What size is the giveaway post?
It is square, 1080 × 1080 pixels.