How do I announce a new menu on Instagram?

Post the news with the start date and a few highlight dishes, then follow up with photos of individual dishes.

Can I use a photo of the new dishes?

Yes. Add your own photo during setup and the post is laid out around it.

All items

1Brief
2Versions
3Edit
4Export

New menu post

Tell us what it says. We size it exactly for the feed.

SizePortrait 4:5 (1080 × 1350)

What it's for optional

It shapes the words we write and the suggestions below.

Style

How your social post feels.

Look

Business typeSets the colours, type and pictures to suit your business.

Core details

The main words on your social post.

Write it for me optional

Describe it in a line, or paste your info. We fill in the fields below and keep anything you've typed.

Eyebrow optional, the short line above the headline

Headline

Colour these headline words optional

Supporting line optional0/240

Offer

Call to action

Date & time

Business info

Who it is from, and how people reach you.

Business name

Phone

Website

Location

Branding & images optional

Your logo, used just as you upload it, and a photo of your own or one we draw.

Main picture optionalDescribe it and we draw it. Or add your own photo below.

Logo

Used exactly as you upload it. A PNG with a transparent background looks best.

Upload logo

Picture

A photo or illustration, in full colour

Upload photo

Services & extras

What your social post lists: benefits, prices, a quote or a QR code. All optional.

Benefits up to 6

Stats up to 4, only real numbers

Prices up to 3 plans

Quote optional, a customer's own words

QR code to your website · add a website above first

Saved in this tab as you type

Making your new menu post work

When a kitchen changes its menu, regulars want to know, and so do the people who have not been in for a while. A new menu post announces the change, names a few dishes worth coming for, and gives a date to look forward to.

What to write on it

Our New Spring Menu, or whatever season or name the menu carries.
Two or three dishes named appetisingly, as a taste of what has changed.
When it starts and how to book.

One tip

Follow up with a photo post of each new dish over the next week. The announcement makes people curious; the dish photos make them book.

What you get

Made at 1080 × 1350 px.
A PNG at the exact size the platform shows.
Social posts come in 1080 × 1350, 1080 × 1080 and a 1000 × 1500 Pinterest pin.
Two AI designs from your words, logo and colours; preview free, $3.99 for the one you keep.

How do I announce a new menu on Instagram?: Post the news with the start date and a few highlight dishes, then follow up with photos of individual dishes.
Can I use a photo of the new dishes?: Yes. Add your own photo during setup and the post is laid out around it.