What is a reel cover?

The image chosen to represent a reel on your profile and in the feed before it plays.

How do I add the cover to my reel?

When you post the reel, choose to add a cover from your camera roll and pick the downloaded image.

All items

1Brief
2Versions
3Edit
4Export

Describe it in Write it for me, or add a headline

Reel cover

Clear of the app's own buttons, top and bottom.

SizeStory (Instagram, Facebook) (1080 × 1920)

What it's for optional

It shapes the words we write and the suggestions below.

Style

How your story feels.

Look

Business typeSets the colours, type and pictures to suit your business.

Core details

The main words on your story.

Write it for me optional

Describe it in a line, or paste your info. We fill in the fields below and keep anything you've typed.

Eyebrow optional, the short line above the headline

Headline

Colour these headline words optional

Supporting line optional0/240

Offer

Call to action

Date & time

Business info

Who it is from, and how people reach you.

Business name

Phone

Website

Location

Branding & images optional

Your logo, used just as you upload it, and a photo of your own or one we draw.

Main picture optionalDescribe it and we draw it. Or add your own photo below.

Logo

Used exactly as you upload it. A PNG with a transparent background looks best.

Upload logo

Picture

A photo or illustration, in full colour

Upload photo

Services & extras

What your story lists: benefits, prices, a quote or a QR code. All optional.

Benefits up to 6

Stats up to 4, only real numbers

Prices up to 3 plans

Quote optional, a customer's own words

QR code to your website · add a website above first

Saved in this tab as you type

Describe it in Write it for me, or add a headline

Making your reel cover work

A reel cover is the still image that represents a video on your profile grid. Without one, the grid shows a random frame; with a set of matching covers, your videos look like a planned series and visitors can see at a glance what each one is about.

What to write on it

The video's subject as a short title, such as How We Roast Our Beans.
An episode number or series name if it is part of a set.
Your handle or logo, small.

One tip

Keep the title in the middle of the frame. The grid shows reels cropped to a square or portrait shape, so words near the top or bottom may be cut off.

What you get

Made at 1080 × 1920 px.
A PNG at the exact size the platform shows.
Stories & Reels come in 1080 × 1920, clear of the app's own buttons.
Two AI designs from your words, logo and colours; preview free, $3.99 for the one you keep.

What is a reel cover?: The image chosen to represent a reel on your profile and in the feed before it plays.
How do I add the cover to my reel?: When you post the reel, choose to add a cover from your camera roll and pick the downloaded image.