Making your review post work

Reposting a customer review is social proof in its simplest form. Shops, cafés and service businesses turn a strong review into a post, so followers hear about the business from someone who is not the business.

What to write on it

• The review itself as the headline, trimmed to its strongest sentence.
• The reviewer's first name and initial, and where they left it, such as on Google.
• Your business name or logo, small.

One tip

Only post real reviews, quoted accurately, and ask the reviewer first if you include their name; it keeps the post honest and the customer happy. Reviews that mention a specific dish, product or staff member persuade better than general praise, so save those ones for posts.